Mobe Scam Tips: Call-to-Action Mistakes That Cost You Sales

Mobe Scam Tips: A call-to-action is one of the best ways to convert your traffic into actual sales. You can use it to convince your website visitors to take any desired action, be it download something, buy a product, or sign up for your mailing list. But if it is not executed correctly, your call to action could be damaging to your website.


Below are some of the most common call-to-action mistakes that many small time marketers make, and how to avoid them.

Placement below the fold

Mobe Scam Tips: Most people are not going to scroll all the way to the bottom of your page, so they will definitely miss your call to action if it is placed below the fold. The best place to place a call to action is somewhere along the top third of your page. This way everybody who comes to your website will see it.

Not Specific

Mobe Scam Tips: The online world is very fast, people browse, they don’t read. If your call to action does not tell them exactly what to do at a glance, then it fails, because they are likely not going to take time trying to figure out what you want from them.

Too Many Call to Actions

Mobe Scam Tips: You don’t need a call to action for every single action that can be done in your website. Of course you want people to click on your links, sign up for your mailing lists, visit your social media pages, etc., but what it the one thing you would really want them to do? Probably buy your product, because all the advertising and mailings are done to drive sales, so have one call to action that tells people to buy.

Too Small Call-to-Action Buttons

Mobe Scam Tips: If your call-to-action button is very small, and especially with colors similar to the website’s, it will just blend in with everything else and not stand out. And if it does not stand out, people will miss it, and if people miss it, you won’t be making any sales.

This are very basic mistakes that are easy to miss, but with very huge consequences, i.e. loss of sales opportunities. Avoid them and create a visible, specific call-to-action that will improve your conversion and boost sales.

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